From our President.....
Dear fellow Rotarians and friends,
It is about moving with the times and accepting change – who
would have thought 6 months ago that we would all be so used to this “new
normal” (really tired of that term).
Friday afternoon – logging on to our computers for a SOCIAL
meeting!! Discussing downloading an app in order to have our phone numbers
handy!! We are not talking about shows or movies where we meet and chat, drink
coffee and have dinner beforehand – we talk about Netflix, social media and
online fellowship!!
I cannot wait for 21st October – we are having a REAL quiz,
seeing people we have not seen for 6 months or more, ordering drinks and
hearing laughter and the buzz of conversation. I think that is what I have
missed – the noise of people! Let’s make the quiz evening extra special – please
do your part.
As I write this letter, it is pouring with rain – we have
had hail as well and a huge downpour, with the lightening and thunder that
accompanies a good highveld storm – much needed and most welcome.
Now our gardens will ‘take off’, and the farmers will be
able to turn the soil and summer is suddenly here.
So much to look forward to – ENJOY!!
Lots of love,
Ann
Bukoto Club Uganda v Rotary Club of Rosebank - A Quiz Night to remember...
Membership...
MEMBERSHIP –
PIONEERS – FOOD FOR THOUGHT
Backdrop/Preamble: During the Covid 19 pandemic our focus has naturally
been on Retention of members. Lockdown has affected us in so many ways;
Total reduction in socials/fellowship/fun
Reduction in earnings
It has been a time to reach out to those who have gone quiet. But it has
also been a time of opportunities – We have realized that we can hold effective
virtual meetings and invite speakers from all over the world. I attended Kelso
Rotary club in Scotland with PRID John Germ as speaker. These opportunities
have made us realize that things will never be the same again because we have
embraced so many changes during the lockdown.
Unfortunately when ever we speak about
Membership in Rotary we have to refer to the districts statistics. I will only
share two numbers with you in that Rotarians forget them very quickly. In
district 9400 the members per club (measured end August) was at 15,92
members/club. In district 9370 the ratio was 15,59 members/club. The RI minimum
number of members to justify a district is 1100 and all three Southern African
districts hover just above this threshold.
Now before I start sharing solutions with you I
would like to share two very relevant true stories with you:
The first event was my zoom attendance at the Kelso RC in Scotland on 17
September 2020 where PRID John Germ was the guest speaker. John spoke about
Polio and some of you might know that his father had polio so he speaks about
polio with great passion. John explained that in 2007 Bill and Belinda Gates
approached Rotary and he offered to give Rotary $50 million for Rotary to
continue the fight against Polio. The directors of RI and the Foundation were
absolutely intimidated by the offer and challenge. Bearing in mind that Rotary
had taken up the challenge from 1985. They asked Bill & Belinda Gates “Why
Rotary” and their reply was as follows:
Rotary have boots on the ground spread thru out the world.
Rotary have a Financial vehicle (The Rotary Foundation) that supports
the projects carried out by the Rotarians on the ground.
Rotarians are passionate about what they do.
Rotary has a recognized 4 star rating as an organisation of excellent
reputation and stewardship.
Rotary is non political.
Rotary can deliver projects effectively.
I think you will agree with me that the above
reasons are compelling. With the world threat of three polio viruses and one of
the richest men in the world to believe in Rotary, it was for Rotary to realize
what a great organisation it was. As Rotary delivered and the incidents of
infection reduced, so the donations increased from Bill and Belinda Gates and
Rotary was stretched to some serious capacity in terms of delivery. $50 million
became $100 million and so on, on the basis of matching our funding on a 2:1
basis. The message I have for you is that you belong to a truly great organisation
that has stood the test of time. As individual Rotarians we need to realize
this because the realization will come across to people we meet who know
nothing or very little about Rotary and whom we invite to join our clubs. Our
passion will be infectious.
As Rotarians we are generally very selective of
who we invite to join our clubs. This aspect leads me on to event no two. In
the early 1990’s there was a certain Ravi Devalia who was an up and coming
businessman in the textile industry in Lusaka Zambia. Once his business was
established and doing well, he felt that he needed to also give back to the
local community. He liked the idea of Rotary and approached the local main club
in Lusaka to join. He was duly proposed and seconded etc. but on circulation at
a club meeting he was black balled on the basis that the club already had a
member in the textile industry. The rejection made him adamant and so with a
few friends and the support of another club he established a club in Lusaka.
The club was very successful and after a few years Ravi was nominated and
selected as a district governor. He realized that there was a membership
challenge in the district and also realized that the general profile of Rotary
in his district was of white and Indian males. He set about changing it and
succeeded in growing the district by 20%. For this he received an RI award. His
advice and secret to his achievement was as follows:
·
Past
District Governors were each assigned to weak clubs.
·
He
instilled flexibility on the strict classification approach. Look for reasons
as to how you can admit a person rather than how can we put up barriers.
·
He
encouraged bringing in icons from the communities not represented in the
various clubs. Further members followed their icon.
·
He
emphasized the importance of being open with prospective members as to the
implication of joining. Fireside chat.
·
He
introduced a growth strategy where each club pledged their growth up front.
·
He
encouraged clubs to act as pioneers in terms of membership growth. What do I
mean by pioneers - Ravi quoted Albert Einstein – “Logic will get you from A to
B. Imagination will take you everywhere”. Take risks on people and make it
happen.
·
Deliver
value and costs will not be an issue.
Solutions and ideas over and above the insights
just shared:
Over the past 20 years Rotary International has
brought about many changes in terms of opening up opportunities for membership.
Moving on from the traditional club we now have the following:
·
Passport
clubs
·
Satellite
clubs
·
Corporate
clubs (Johannesburg Chamber; German Chamber; Legal fraternity; large corporates for CSI; etc.)
·
E
clubs
·
Cause
Based clubs
·
Alumni
Based clubs
·
Hybrid
Clubs
At present district 9400 is experimenting with
Veteran clubs and Diplomatic core clubs.
For clubs:
Step one – carry out an analysis to see if you
have any barriers in your club that prevent people joining your club.
Step two – carry out a climate survey of your
club. Health check.
Step three – what is your benefit statement (age
appropriate).
Step four – interesting and fun meetings.
Conclude with Sharing a speech made by President, Rotary International, 1992-93. Clifford L. Dochterman in May 2006
PDG
Rotary District 9400
Tel: +27 15 297 4615
Cell: +27 72 071 8111
Fax: +27 86 544 3209
Email: dalyg@hillary.co.za
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