From the Pen of the President....
Dear fellow Rotarians and friends,
Hope everyone is well? Looking forward to having some rain soon – take a
moment and remember what it is like when it rains for days on end!!!
Lots of things happening – we have committee meetings coming up.
Everyone should belong to at least one committee – if you are not on one, why
not? Meetings are on Zoom.
The youth leadership course will be smaller this year – our dates did
not suit school holidays like they usually do – just as much value and fun for
those who attend.
Looking forward to a raucous quiz evening and there are great prizes
always – it just happens to be World Polio Day on the 24th Oct
and quiz is on 26th!!
After the informative talk last Friday, we have some great tips for
proposals and selling ourselves – onward and upward!!
Stay positive, enjoy the sun and “hou die blink kant bo”!!!
Till next time.
Ann Hope-Bailie
Last Friday....
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The editor attended the meeting via Zoom and "happy snapped" this caption |
...AG Jean Bernardo introduced guest speaker Kristi Hansen, head of fundraising at the Rotary Club of Morningside, who shared valuable insights she garnered from the District 9400 Fundraising and Marketing Seminar which she attended on the 19th and 20th of August this year.
Kristi, a mother of two boys, is well equipped to head up this committee as she has 15 years of experience in PR and advertising. She currently works as an editor in the content department for Kape, a global cyber-security firm, fighting for the rights to privacy on the Web.
In her spare time (besides Rotary) she writes restaurant reviews and goes hiking. She calms her mind by meditating and listening to recordings of thunder and rain on her phone.
Kristi maintains that for fundraising to succeed we need to change the way we think and equip ourselves with new ideas. We should stop thinking of fundraising as hard work and a slog and that people are unwilling to give.
In fact, there is an abundance of money, we must just be courageous in our ask.
Did you know that in 2021 the total estimated CSI expenditure in South Africa amounted to R10,3billion!
Generally giving is irrational, immediate and personal. People respond to stories that resonate:
For successful fundraising you need a powerful and well structured marketing plan.
When planning and showcasing fundraising events you should use creative and eye-catching copy, and put social media, radio, television and newspapers to good use.
No doubt we could benefit from a more in depth session but Kristi gave us a lot of food for thought and a new perspective on marketing and fundraising.
And Speaking of Fundraising....
Wednesday 26th is fast approaching and ticket sales for our flagship fundraiser are going well but Sonja Hood is sending out a final appeal for raffle prizes, mainly wine, snacks or chocolates as fillers.
This Friday....
After a two year hiatus our Club is once more hosting the Senior Youth Leadership Course (SYLC) in Hartebeespoort this weekend.
The Wanderers meeting format will be a informal social gathering.
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